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1970: Datron

The leading Movado watch model in 1970 was the Datron automatic chronograph. Featuring a classic tonneau-shaped case and self-winding movement, Datron was available with a number of different dials, most featuring contrasting timing subdials. Popular versions included a Chronodiver model featuring crown protection and a rotatable elapsed time bezel, and the Astronic HS 360 with full calendar function.

Surging interest in classic retro watch design led to the launch of a new Movado Datron line in 2009. Powered by fine self-winding Swiss chronograph movements, these sophisticated sport watches featured sleek yet substantial tonneau-shaped cases and striking two-tone dials with contrasting chronograph counters and small seconds subdial. The new Movado Datron line grew to include automatic 3-hand models and precise Swiss quartz chronographs.