BASELWORLD 2016

THE WORLD’S LARGEST ANNUAL WATCH & JEWELRY TRADESHOW

Yves Béhar

Renowned industrial designer Yves Béhar joined Movado Group for opening night at Baselworld to celebrate his collaboration on the new Movado Edge design, and to help introduce the latest additions to this transformative collection.

Movado Edge infuses a modern icon with striking new shape and texture. The original Museum Dial – defined by a single dot at 12 symbolizing the sun at high noon, with simple moving hands suggesting the earth’s daily rotation – was conceived by artist/designer Nathan George Horwitt in 1947. It remains one of the most recognized and acclaimed watch dial designs of all time.

Now in collaboration with Movado, Yves Béhar has reimagined the stark, pure beauty of the Museum Dial, amplifying it through the use of new materials, textures and three-dimensional construction. The dished shape of the dial catches the light beautifully, and has the effect of drawing the eye inside the watch. The signature dot rises from the dial’s curved, newly textured landscape. Sculpted linear ridges that form around the edge suggest the sun’s rays, while subtly marking the minutes – a beautiful and purposeful design element.

Fusing form, function and inspiration, this dynamic Swiss made collection includes men’s, women’s and chronograph models on stainless steel link bracelets with push-button deployment clasps, and black leather or rubber straps with polished stainless steel buckles. New styles will be debuting this week at Baselworld. 

DISCOVER THE MOVADO EDGE COLLECTION