Shape Magazine & Men's Fitness
Kickoff Party: Superbowl Celebration
January 31, 2014 − New York, New York
Movado was the premier sponsor of the first ever Shape Magazine and Men’s Fitness Kickoff Party held at Cipriani 42nd in New York City. Over 300 celebrities and athletes including Stephen Colbert, Tyson Beckford, Stacy Keibler and Terry Crews geared up for the Super Bowl at this 2014 gala celebration presented by (AMI) and hosted by Comedy Central’s Roastmaster General Jeff Ross.
- "..Movado was the premier sponsor of the first ever Shape Magazine and Men’s Fitness Kickoff Party held at Cipriani 42nd in New York City..."
To mark the most-anticipated sports event of the year, Super Bowl XLVIII, an exclusive dinner party was held at the iconic Cipriani on 42nd Street in New York City. The evening’s entertainment featured special performances by a trio of Grammy Winning talent – superstar performing artists Mary J. Blige, Marc Anthony and John Legend unveiled their latest hits along with some of their most enduring classics.
Movado was proud to present each of the three headline talents with a Movado brand timepiece to auction for the benefit of their designated charities. Each watch was housed in a custom-designed gift box signed by celebrities attending the event.
As part of the event’s festivities, Movado hosted a VIP lounge where celebrities and special guests gathered to enjoy the evening’s performances and the opportunity to view a display of vintage and commemorative timepieces from Movado’s archives.