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Jessica Alba wearing a white dress, laying on a lounge chair by the pool, wearing the gold tone Museum Bangle watch with oval dial.

JESSICA ALBA

In the ‘Always in Motion’ campaign, we meet
Jessica in an afternoon of thoughtful musing—
reflecting on how she moves through moments
with presence and intention. 


Directed by Stuart Winecoff and filmed at John
Lautner’s midcentury landmark Harvey House in
Los Angeles. Discover the film and explore her
curated styles below.

MUSEUM BANGLE

“I love this watch because it
really feels like a jewelry piece.
There’s something so beautiful
about that vintage feel.”

Modern and minimal, the Museum Bangle
is designed to embody the elegance and
versatility of jewelry—reimagining our
iconic dial in a refined bangle shape.

SHOP NOW

Gold tone Museum Bangle watch with white oval dial.

MUSEUM BANGLE

“I love this watch because it really feels like a jewelry piece. There’s something so beautiful
about that vintage feel.”

Modern and minimal, the Museum Bangle is designed to embody the elegance and versatility of jewelry—reimagining our iconic dial in a refined bangle shape.

SHOP NOW

Jessica Alba wearing a black dress, leaning on her leg while wearing a two tone BOLD Evolution 2.0 watch with square dial.

BOLD EVOLUTION 2.0

“You can go from day to night.
You can dress it up, dress it
down. It goes with everything.”

The BOLD Evolution 2.0 explores modern
form—a dimensional textured dial and
sculptural square lines come together in
striking harmony.

SHOP NOW

BOLD EVOLUTION 2.0

“You can go from day to night. You can dress it up, dress it down. It goes with everything.”

The BOLD Evolution 2.0 explores modern form—a dimensional textured dial and sculptural square lines come together in striking harmony.

SHOP NOW

HERITAGE 1917

“It’s inspired by Movado’s actual
square watches from 1917. It’s
gorgeous, and has this beautiful
muted stainless steel vibe with
the gold details.”

A century in the making, The Heritage Series 1917
revives Movado’s Art Deco era square watches
with stylized Arabic numerals and a silhouette
that remains forever contemporary.

SHOP NOW

Heritage 1917 watch with silver bracelet and grey dial

HERITAGE 1917

“It’s inspired by Movado’s actual square watches from 1917. It’s gorgeous, and has this beautiful
muted stainless steel vibe with the gold details.”

A century in the making, The Heritage Series 1917 revives Movado’s Art Deco era square watches with stylized Arabic
numerals and a silhouette that remains forever contemporary.

SHOP NOW

CURATED BY JESSICA

BEHIND THE
BEHIND THE

SCENES

SCENES

Meet the Icons

Jessica Alba wearing a white dress, laying on a lounge chair by the pool, wearing the gold tone Museum Bangle watch with oval dial.

JESSICA ALBA

In the ‘Always in Motion’ campaign, we meet
Jessica in an afternoon of thoughtful musing—
reflecting on how she moves through moments
with presence and intention. 
Directed by Stuart Winecoff and filmed at John
Lautner’s midcentury landmark Harvey House in
Los Angeles. Discover the film and explore her
curated styles below.
Gold tone Museum Bangle watch with white oval dial.

MUSEUM BANGLE

“I love this watch because it
really feels like a jewelry piece.
There’s something so beautiful
about that vintage feel.”

Modern and minimal, the Museum Bangle
is designed to embody the elegance and
versatility of jewelry—reimagining our
iconic dial in a refined bangle shape.

SHOP NOW

Jessica Alba wearing a black dress, leaning on her leg while wearing a two tone BOLD Evolution 2.0 watch with square dial.

BOLD EVOLUTION 2.0

“You can go from day to night.
You can dress it up, dress it
down. It goes with everything.”

The BOLD Evolution 2.0 explores modern
form—a dimensional textured dial and
sculptural square lines come together in
striking harmony.

SHOP NOW

Heritage 1917 watch with silver bracelet and grey dial

HERITAGE 1917

“It’s inspired by Movado’s actual
square watches from 1917. It’s
gorgeous, and has this beautiful
muted stainless steel vibe with
the gold details.”

A century in the making, The Heritage Series 1917
revives Movado’s Art Deco era square watches
with stylized Arabic numerals and a silhouette
that remains forever contemporary.

SHOP NOW

CURATED BY JESSICA

BEHIND THE
SCENES

Meet the Icons

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