When you go to our Websites, open our emails, use our apps or “smart” wearable devices, interact with Movado Group-related social media sites or tools, widgets, or plug-ins (all digital and physical sources, our “Sites”), we and third parties may collect and log certain information by automated means, such as cookies, pixel tags, embedded scripts, and flash LSOs (collectively, “Cookies”).
A “cookie” is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser or the hard drive of your computer or other electronic device like a tablet or smart phone. The identifier is then sent back to the server each time the browser requests a page from the server.
“Pixel tags” (also called clear GIFs, 1x1 GIFs, web beacons, pixels, tracking pixels, web bugs, tracking bugs, tags, web tags, and page tags) are small blocks of code on a webpage or email that allow websites to do things like read and place cookies. In contrast to cookies, which are stored on a user’s device, pixel tags are embedded in web pages or other content. The resulting connection can unobtrusively (usually invisibly) allow the collection of “clickstream data,” which is information about the links and other content a user views while, for example, browsing a site or reading an email.
“Embedded scripts” are programming code designed to collect information about your interactions with the Sites, such as the links you click. The code is temporarily downloaded onto your device from our web server or a third party and is active only while you are connected to the Sites.
“Flash LSOs” (also called flash cookies) are local shared objects used to store your preferences for volume control or to personalize certain video features. Flash cookies are different from browser cookies because of the amount and type of data and how the data is stored.
Cookies may be either “persistent” cookies or “session” Cookies. A persistent Cookie will be stored and will remain valid until its set expiration date, unless deleted by the user before the expiration date. They basically allow us to remember your preferences, such as language and other local settings, to make your next visit faster and easier. A session Cookie, on the other hand, will expire at the end of the user session when the web browser is closed. We and the third parties we permit to place Cookies on our Sites use session Cookies to manage and measure your access and use during a single browser session. They ensure the best performance of the electronic service we offer through our Sites.
There are several types of persistent and session Cookies, and internal and external Cookies, including:
A complete listing of all of the types of information and uses of Cookies is not practicable, and the examples described above should not be considered exhaustive. However, our uses will be of the general nature described.
- Strictly necessary Cookies: These are technically mandatory Cookies that are required for the operation of our Sites. They include, for example, Cookies that enable you to log into secure areas of our Sites, use a shopping cart, make use of ecommerce and payment services, or engage with customer service.
- Functional Cookies: These are used to perform functions, such as storing your shopping cart selections while you continue to shop and navigate to different pages of our Sites. They also allow us to determine when your cart selections are about to be or have been abandoned and recognize you when you return to one of our Sites. This enables us to personalize our content for you, greet you by name, remember your preferences (for example, your choice of language or region), and send you abandoned cart reminders. Functional Cookies also help us direct consumers to their appropriate Site and to determine whether an order is valid.
- Analytical or performance Cookies:These Cookies help us improve the quality of our Sites and our services by collecting information to assess how you use our Sites. For example, analytical Cookies allow us to recognize and count the number of visitors and to see how visitors move around our Sites when they are using them. This helps us to improve the way our Sites work; for example, by ensuring that users are finding what they are looking for easily. This is known as web analytics, and we use tools such as Google Analytics, Daasity, and Lucky Orange for this function. We use web analytics to provide aggregate and anonymous statistics on how our Sites are used; to see how effective our advertisements are by identifying where you click and from which site you arrived; to provide feedback to carefully selected outside companies that one of our visitors also visited their site; to help us improve the Site by capturing errors in your browsing experience; and to provide you with improved Site functionality.
- Targeting & Advertising Cookies: These Cookies record your visit to our Sites, the pages you have visited, and the links you have followed. We and selected external parties use this information to make our Sites and the advertising displayed on them more relevant to your interests. We also may share this information with third parties to provide third party advertisements targeted to your interest. These Cookies help us evaluate and optimize our advertising campaigns on third-party platforms, such as sponsored posts on social media or banners on other sites, according to the preferences expressed by users of these third-party platforms.
WHAT INFORMATION DO WE COLLECT THROUGH COOKIES?
Most of the information captured by Cookies will not directly identify you. The data we collect through Cookies may include unique device identifier; browser characteristics; device characteristics; operating system; language preferences; referring URLs; information on actions taken on our site; dates and times of Site visits, downloads, and activations. In some circumstances, however, Cookies do collect and/or log personal information.
SETTING AND CHANGING YOUR COOKIE SETTINGS
When visiting one of our Sites on a particular device, you may see a banner that allows you to accept or reject certain types of Cookies. After you have made your selection, the banner will not appear again on that device for that Site for a period of time unless you clear your Cookies by adjusting your browser settings. However, please be aware that disabling, blocking, or deleting Cookies in your browser settings may impact your experience on all sites you visit, not just our Sites. Should you wish to change your Cookies settings for our Sites only, you may use the Manage My Cookies tool.
Please remember that you may need to repeat your Cookies selection on each separate device you use to access our Sites and for each individual Site you visit.
Additionally, some third parties may provide services to help you opt out of receiving online advertisements from their networks. Visit: http://optout.networkadvertising.org for more information. Movado Group is not responsible for these third party services.